Friday, September 24, 2010



Octopi are the new owls.  Or so it seems at this local boutique situated front and center in Melrose Market, where the octopus spreads its tentacles across men’s graphic tees and whimsical necklaces with aquatic aplomb.    Trends come and go but one thing is certain:  Velouria is the place to shop for fabulous one-of-a kind clothing and accessories with a conscience.  Everything in the boutique is made primarily by local, independent designers and never mass produced. 

A dreamy, light-filled interior serves as the backdrop for avant garde fashions and vintage-inspired jewelry.  Art deco lighting and fanciful chandeliers round out the minimalist aesthetic.  Cheery robin’s egg blue accents are found throughout the store, brightening up an otherwise neutral palette. 

Predominantly a women’s clothing store, Velouria caters to the male population with a limited but discerning collection of men’s clothing.  Overall, the selection is lovely, staff are knowledgeable and prices are reasonable.  Here’s to eliminating the middle man in exchange for a fab new dress. 

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